Let’s face it… You could be getting so much more out of your podcast.

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There are ~3 million podcasts out there. 44% of those have less than 3 episodes. Only 24% (700k) have more than 10 episodes.

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There’s a graveyard of B2B podcasts that grows every year.

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So why do so many companies abandon their podcast?

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Return on investment.

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Companies report that podcasts take 5+ hours to produce, and expect it to perform like every other marketing channel.

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There needs to be a shift perspective from: Channel → Content hub

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The goal should not be downloads or leads. 

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The goal should be, "How many pieces of content can we generate from a single episode."

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This is where you should generate your best content for your proven marketing channels

- Blog / SEO

- Social – Twitter, LinkedIn, Facebook

- Community

- Ad Copy 

- Newsletters

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Podcasts are a compounding asset. Let it grow organically over time, but get the most out of it now. 

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You're essentially warming up your audience to get them to the point where they will actually become a regular listener of your content — and a customer.

How to accelerate content creation with your podcast in 2024: 

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Simply upload an audio file or YouTube video into Wysper, and it will automatically transcribe your audio into written content formatted for every platform. 

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This lets you automate your post-product content creation process – show notes, summaries, time stamps, formatted transcripts, and more. 

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More importantly, you can accelerate content creation for other marketing channels like newsletters, SEO blogs, social posts, ad copy – you name it. 

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What to look for in a podcast transcription and repurposing tool:

- High transcription accuracy

- Quality content outputs

- Flexibility – features like AI chat allow you to rewrite and generate endless content with one audio file.  

- Translation – Using AI to transcribe and translate your content into new languages is a great way to expand your audience in 2024. 

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So what are you waiting for?

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Try a 7-day free trial of Wysper to get your feet wet -- Sign up here

-Greg - Founder @ Wysper.ai